“When you walk up to opportunity’s door, don’t knock it, kick that bitch in, smile and introduce yourself.”Dwayne "The Rock" Johnson

Mission Statement

Our mission statement is simple: to create “WOW” by being dynamic, never stop learning and creating a good experience from concept to completion. Good relationships are the key to our business and most of all smile!Freestyle Design Group

About Us

In the late 80s, before the digital age changed the vinyl graphic landscape, Freestyle Design Group began its roots tinting and pin-striping, hand cutting custom designed graphics and pioneering in automotive customizing. Over the next almost 30 years, we’ve adapted and stayed current with latest in commercial and automotive digital media trends, whether its the vibrant color change of your vehicle with 3m’s 1080 line of wrapping films, an expressive mural on your office wall with a removable digitally printed vinyl, all professionally installed by our certified team.

Our portfolio speaks volumes, dynamic and exemplifies our skill set for getting the job done. If Tim Horton’s and Starbucks are among our clients, we have to have a high standard of professionalism, and respect for your brand. We’re in this business to see you reach success, be seen and be talked about and above all else build life long relationships. Nothing more fun than seeing something go from a thought or a concept and make it tangible, to see it, to bring it to life in color! Let us take you to the next level.



Stacy Underhill built this company, almost 30 years ago, from a rolling tool box , a few custom head turning vehicles and pure hard work, late nights and a lot of coffee. establishing relationships early, that still stand today. Success didn’t happen over night, it was earned. Freestyle Design Group relates to its clients because we all started out the same. No one knows you, your name or what you do.

What drives FDG, is creating a logo, a brand, an excitement that will ultimately attract customers and make you profits if you’re a business or make you personally stand out from the crowd. What’s important about the longevity of the FDG, is the ability stay with the trends, if you’ve seen it , we can do it, we have the skilled ability and product knowledge to get the job done. And we have a lot of fun doing it.

There is an end result that keeps us hungry for that next best look, we’ve come along ways from the pin-striping days to the large format digital age, we never stop learning and we never forget what it takes to run not only a business but a successful one.



Stacy Underhill is a native Calgarian who has seen a lot of changes in the custom automotive and signage industry. His experience over the past 25 years has enabled him to build a vast skill set that is almost 2nd to none. His ability to collaborate with many of his counterparts in the industry, has given him a reputation of consistent quality and integrity he takes pride in. Hard work and determination to succeed has been the catalyst for his business, past and present , with the new re-branding of The Freestyle Design Group.

He believes no one is perfect, we all make mistakes, but in this industry of highly visual products , it’s important to always to give the customer what they expect, a good experience and build long lasting relationships, reputation is everything.